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Projects
Project BoxUp
This project focuses on developing digital marketing strategies that connect people with a healthy lifestyle, positioning BoxUp as a practical, delicious, and accessible solution for busy everyday life. The goal is to establish BoxUp as a national leader in healthy snack subscriptions, recognized for its lighthearted brand voice, modern visual identity, and strong, engaging presence on social media.
Development of a digital brand presence for a Berlin-based specialty coffee label. The project included visual direction, social media content planning, paid ad concepts, and storytelling — all designed to reflect the brand’s values of quality, sustainability, and creative urban lifestyle.
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